Creatives

I've had some fun projects during my time in College and have created some interesting works. There are some times when I've been inspired to make other edits too. So, I've compiled some of my works to check out.

Mock Advertisements

"A Van Halen Concert for Your Mouth" - MAHS

Platform Statement: Most people aren’t boring, and they shouldn’t settle for dull food or generic spices. Mad Anthony’s Hot Sauce spices up your life with its blazing flavor. Michael Anthony is a hardcore hot sauce connoisseur and a rock star for the band Van Halen. Similarly to Eddie Van Halen’s guitar solo, “Eruption”, the spice shreds your mouth the way Eddie shreds his guitar. Michael Anthony crafted a hot sauce with eccentric flavor that only a rock star would think of. The tasteful experience can only be compared to the experience of attending a Van Halen concert.

Pizza X - You Up (Strategic Content Dev).png

"Late Night Booty Call" - Pizza X

Current Perception: IU freshmen know Pizza X as an infamous pizza restaurant serving up good humor and even better pizza. While every student may not have experienced the wonder of their late-night delivery services, word travels fast on a new college campus. The general consensus describes Pizza X as a popular, local pizza destination on IU Bloomington’s campus that serves quality pizza varieties to fulfill every student’s preferences.

Single Most Compelling Message: Pizza X offers delicious pizza to fuel late-night cravings.

Creative Brief Document for Pizza X (Generic Claim)

IU Surplus - Lifestyle Ad (Strat Cont Dev).png

Tone: Playful, creative, convenient

Media placement (two social media platforms): Instagram & Facebook (allow for longer videos & reach larger age gap of audiences)

Mandatories: location, website URL/contact info

"Just in case you need a Billboard" - IU Surplus Store

Objective: Encourage students and community members to turn to the IU surplus store for other projects beyond move-in day.

Target audience: College students and community members aged 20-50 with niche hobbies or careers that could benefit from surplus store

Current perceptions: May not be aware of store, but if they are, they know it has furniture, clothes, and tech, similar to Goodwill

Strategy: Lifestyle

Single most compelling message: IU Surplus Store offers consumers products that allow them to live a resourceful, creative, and innovative lifestyle.

Insight: The products at the IU Surplus Store benefit more than just IU students on move in day.

Support:

The store sells tech products that could benefit other businesses or groups of people
The store sells IU gear that community members could buy in bulk for cheap
The store sells furniture that could fill a variety of needs for people’s homes besides college dorms and apartments.

"Release Your Inner Kong" - Hoosier Heights

Idea statement: Our ad campaign concept for Hoosier Heights climbing gym facilities was given the tagline 'Push Your Limits.' We want to brand Hoosier Heights as the ultimate destination for individuals seeking adventure, enjoyment and personal transformation. Our concept encourages climbers to break through their comfort zones and push their limits both mentally and physically. But more importantly, we want to show how fun rock climbing can really be. Through our campaign, we want to show customers the many positive impacts that Hoosier Heights can have on them.

Hoosier Heights Kong Ad (Creative Content Creation).png

IU Media School - USP Creative (Strat Cont Dev).png

Support:

The media school offers concentrations in film, public relations, creative advertising, fashion media, broadcasting, game design, sports media and more
The media school mainly offers BA, bachelor of arts, programs
You can study the management of different aspects of media such as advertising or law and public policy which leans towards the business side of things.

Tone: The tone of our advertisement is meant to be inspiring, creative, and positive.

Mandatories: The mandatories within our advertisement will include a link to major options, IU logo, QR code to landing page.

"Limitless Creativity" - The IU Media School

Objective: The objective of our advertisement is to convince Indiana University students to consider a major in The Media School. We want them to feel drawn to the unique learning options and experiences that highlight creativity within the Media School offers.

Target: Our target audience is Indiana University students who are most likely freshman or sophomores, ages 18-20. They will have a positive attitude towards creativity and out of the box thinking.

Current Perceptions: Our target audience knows that the majors within the media school are oftentimes creatively focused. There are very strong resources here, with access to newer buildings and technology. A lot of students think of it as a backup option for the Kelley School of Business.

Strategy: Unique Selling Proposition

Single Most Compelling Message: In the Media School you can explore the intersection between art and business with a wide variety of specializations and concentrations. We will focus on attracting students who have either already declared a major or are still in exploratory who are more creatively focused.

Other Projects